Geely introduces Radar Auto, a new brand for outdoor enthusiasts that will make electric trucks, SUVs, and ATVs.
Pickup trucks are now symbols of wealth and status. It’s hardly surprising that fully electric truck vehicles such as the Ford F-150 Lightning, Chevy Silverado EV, as well as Ram 1500 EV are hitting the market now as the Electric vehicle Revolution is well underway in many nations around the world. However, it can be challenging for urban drivers to maneuver such full-size vehicles.
First Rivian, The Biggest Ford, And Now Geely
The first was Rivian, the biggest was Ford, and now China is following. Radar Auto is a new brand that Geely Auto is launching to compete in the emerging fully electric truck market. Today’s official presentation of the new brand, which focuses on the outdoors, included pictures of the RD6, its flagship electric vehicle.
Geely officials revealed that the corporation was seeking to benchmark Rivian as that of the new pickup standards. It offers an all-electric vehicle of its own at the time the new brand was unidentified. Additional EV products geared toward China’s luxury market are then released after this first electric truck.
We now have a look at Radar Auto’s first all-electric pickup, which is the brand’s actual moniker.
China’s First Electric Lifestyle Pickup Truck Is Called the Radar Auto RD6
The latest all-electric brand from the group, Radar Auto, has officially debuted. With its own R&D lab in Hangzhou and a fully functional EV manufacturing plant in Zibo, Shandong, Radar debuts as a standalone brand. However, the Radar branding is still a part of the larger Geely Holding Company, giving its staff access to all EV vehicle technology and subsystems, including those of Geely’s Sustainable Experience Architecture (SEA).
The RD6, an all-electric pickup created with the assistance of British design guru as well as Geely Auto EVP of design Peter Horbury, marks Radar’s debut. He expressed the following ideas about the new company and its prospects after the RD6.
All we really know about the RD6 as of this point is that it’ll be available with single and dual motor variants, will feature a frunk, plugs in the rear bed, and will provide a considerable amount of cargo capacity thanks to the SEA platform.
Radar Auto is now developing a communal lifestyle sub-brand to link EV customers with one another, other companies, and the great outdoors, similar to the outdoor-focused Rivian.
The RD6 EV pickup will start manufacturing and delivery in China in Q4 2022, according to Geely. There is no information yet on the kind of EV vehicle. It will replace the RD6 or the release date of the electric ATV.